Services / Political Polling
Political Polling
Rigorous, nonpartisan survey research for campaigns, organizations and the media.
The challenge
Good decisions need reliable data
A poll is only as good as its design. Leading questions, weak samples and poor weighting produce numbers that look precise but mislead. We design and manage research that follows recognised methodological standards and stands up to scrutiny.
We work with clients across the political spectrum and apply the same methods to every project.
- Questionnaires that unintentionally bias the results
- Samples that do not reflect the population you need to understand
- Unclear methodology that weakens credibility with the media
- Fieldwork vendors that are hard to compare and manage
- Results that arrive as raw tables with no clear interpretation
How we help
What an engagement includes
1
Design
We define the research goals, write a neutral questionnaire and set a sampling plan.
2
Field
We source and manage fieldwork partners (phone, online or mixed mode) and monitor quality as responses come in.
3
Analyse and report
We weight the data, produce crosstabs and deliver a clear briefing on what the results show and what they do not.
What you get
Deliverables
- Questionnaire and sampling plan
- Fieldwork management and quality checks
- Weighted data and full crosstabs
- Methodology statement for publication
- Executive briefing and written report
Typical projects
Projects we can help with
- Statewide or national issue polling
- Message and policy testing
- Tracking surveys over time
- Public opinion research for organizations and associations
Do you work for one party?
No. Our polling practice is nonpartisan and we apply the same methodology to every client.
Can results be published?
Yes. For published polls we provide a methodology statement covering sample, mode, dates, weighting and margin of error.
Do you conduct the interviews yourselves?
We design and manage the research and work with specialist fieldwork firms, which we select and monitor for quality.
Next step
Ready to talk?
Tell us about your situation and we will tell you honestly how we can help.
Explore
See how our practices work together
Most projects touch more than one discipline. See all seven of our practices.